AST - Digital Performance Specialist - Marketing Advanced Skin Technology Job ID # 493496 Advanced Skin Technologies Australia Pty Ltd Sydney Are you passionate about skincare and leveraging digital channels to support our customers? Join Advanced Skin Technology (AST) as our Digital Performance Specialist – Marketing. In this role, you’ll develop and deliver innovative omnichannel marketing for our digital products to help us drive growth and profitability, including B2B and B2C ecommerce websi

Join our dynamic team at Advanced Skin Technology (AST) as a Digital Performance Specialist – Marketing and be at the forefront of driving digital success for AST. You'll develop and deliver cutting-edge omnichannel marketing strategies to elevate our digital products, including our B2B customer website AST Online and B2C consumer website Aspect. Unleash your creativity and expertise to drive both commercial and non-commercial success through impactful marketing tactics and collaboration with passionate professionals across the company. Get ready to make a significant impression and elevate our digital presence and engagement for our skincare customers!

The opportunity...

• Performance: This role is responsible for delivering on all digital performance KPIs using an omnichannel strategy to meet and exceed company expectations.  It focuses on the customer lifecycle, including awareness, acquisition, conversion, retention, and advocacy.  This role has scope to extend to product performance initatives in collaboration with the Digital Product Performance Specialist.

• Marketing Strategy & Execution: Develop and deliver omnichannel marketing strategies and tactics to drive commercial and non-commercial performance for AST's digital products.  This includes maintaining a 12-month marketing performance and content calendar, leading multi-channel marketing efforts, and optimising marketing automation and evergreen marketing.  The role involves understanding and measuring key ecommerce metrics, developing innovative campaigns, and using enterprise-level platforms for marketing campaigns and performance reporting. 

• Stakeholder Management: Manage key stakeholder relationships to optimise digital channel activity, including product and brand launches, promotions, and customer engagement.  Provide internal training and develop engagement opportunities to champion staff adoption and advocacy of digital products.

• Analytics, Reporting, and Insights: Conduct periodical and ad-hoc ROI reporting of all marketing activities for digital products.  Develop and present performance and actionable insights to internal senior stakeholders, critically assess marketing results, and utilise refinement and optimisation techniques to support future marketing performance.  Analyse and research customer data and behaviour to convert learnings into marketing tactics to support the marketing strtategy.

About You:

You are a confident, highly organised, proactive, and self-driven individual who is passionate about your work and doesn't take no for an answer.  You will consistently bring your A-game, positively impacting both the Digital Team and AST cultures.  You approach your responsibilities with seriousness, ensuring you meet performance expectations with a sense of accountability and ownership.  With your entrepreneurial spirit and strong commercial acumen, you combine your digital expertise with a forward-thinking approach, prioritising performance to achieve high standards of successful marketing. 

• Able to demonstrate an ownership, accountability, and entrepreneurial mindset
• 5+ years relevant experience in Digital Product omnichannel marketing, specifically campaign planning and execution, and ideally for ecommerce websites (B2B and/or B2C).
• Demonstrated experience in paid performance marketing, including Google, Bing, Meta, and TikTok.
• Be an action-oriented self-starter.  Able to work independently, problem solve and apply good judgement according to deadlines and budgets.
• High standard of written and verbal communication skills, including writing for digital.
• Comfortable with data analysis.  Proficiency in using spreadsheets, and experience using data visualisation tools is desirable.
• Excellent organisational skills.
• Proven successful stakeholder management.
• Able to understand and navigate complex organisational structures and interdependencies.
• Able to work with a team, provide input, coach, negotiate, and support colleagues.
• Able to lead, own, and be accountable for delivering high-quality, successful campaigns according to market deadlines.
• Confident communicator with the ability to collaborate with cross-functional teams at different levels, nationalities, and cultures within and outside the organisation.
• Comfortable with ambiguity and the resourcefulness to develop sound action plans.

Benefits and Wellbeing:

• Quarterly product allowance at wholesale price to be utilised across our brand portfolio.
• Access to an inclusive Parental Leave program and additional leave entitlements such as ‘Rest, Energise and Connect’ Days, Purchased Leave & Birthday Leave.
• A quiet room at Head Office supporting the following needs: Mental Health, First Aid, Prayer/Religion and Parenting/Nursing.
• Hybrid working model.
• Free onsite parking.

About Us:

Advanced Skin Technology (AST) was established in 1994 with a mission to redefine the skincare industry through exceptional service, high-quality product offerings, and a steadfast commitment to doing business with an inclusive & supportive mindset. We have grown into a powerhouse that manages not only our flagship Australian brand, Aspect Skincare, but also an impressive portfolio of leading international brands such as Biojuve, Cosmedix, SkinPen, SkinBetter Science, PCA Skin, DermaFrac, and Societe.

We have a clear vision to ensure all our people feel valued and respected, can be themselves and can flourish as contributors to the success of our business. All qualified applicants will receive consideration for employment without regard to diversity of race, gender, sexual orientation, religion, ethnicity, disability, age and all the other wonderful characteristics that make us who we are.

For more information on Advanced Skin Technology, please visit our website www.advancedskin.com.au

Interested?

To apply for this opportunity, please click on the 'apply' button to be redirected to our candidate application portal.   

At Advanced Skin Technology (AST), we are motivated by the opportunity our products provide to change people’s lives. We have a clear vision to ensure all our people feel valued and respected, can be themselves and can flourish as contributors to the success of our business.

Our promise is all qualified applicants will receive consideration for employment without regard to diversity of race, gender, sexual orientation, religion, ethnicity, disability, age and all the other wonderful characteristics that make us different.

Please note: AST will undertake pre-employment checks via our accredited background check provider for the successful candidate to ensure that AST is meeting legislative obligations and the information a candidate provides is accurate. For all roles, an offer of employment will be subject to the following pre-employment checks: identity check, reference checks, right to work in location (checks for visa holders), police integrity. By proceeding and applying for the role, you acknowledge our hiring process and agree to undertake the required pre-employment checks if successful.

It is also a mandatory requirement for certain roles within our organisation, where the successful applicant may be required to present certifications and/or vaccinations status as per role requirements.  Evidence of certificates or vaccination status will be requested during the interview process by management to qualify fit for role and prior to any offer.