Digital & eCommerce Specialist

Job title: Digital & eCommerce Specialist

Location: Glendenning (2761 NSW) or Stapylton (4207, QLD)

About Steel Builders Group

Founded in 2010, Steel Builders has grown into a trusted partner for builders, engineers, and certifiers across the Australian residential construction industry. In 2024, we welcomed Network Steel to the group, combining two Australian-owned businesses with local manufacturing operations across New South Wales and Queensland.

Today, we’re a team of more than 200 people focused on delivering quality steel solutions, exceptional customer service and continued growth.

About the Role

We’re looking for a hands-on Digital & eCommerce Specialist to take ownership of our digital channels and help drive the next stage of our online growth.

Reporting to our Head of Marketing, you’ll manage our two Shopify websites, optimise the online customer experience and bring our Google Ads management in-house. You’ll play a key role in growing online revenue by improving website performance, managing paid media and ensuring our product catalogue is presented accurately and effectively.

This is an exciting opportunity to make a genuine impact within a growing business. You’ll work as part of a small, collaborative marketing team alongside our Head of Marketing and offshore Graphic Designer, with the autonomy to own your portfolio and influence results. The role can be based in either Brisbane or Sydney.

Why Join Steel Builders Group?

• Own the digital strategy across two established and growing Australian brands
• Take full ownership of our Shopify websites and Google Ads function
• Work directly with an experienced Head of Marketing in a collaborative, hands-on team
• Have the autonomy to influence strategy, optimise performance and see the impact of your work
• Enjoy opportunities for professional growth as the business continues to expand
• Regular events: Quarterly BBQs, End of Year parties
• Birthday leave – a paid day off to celebrate you (after probation)

Key Responsibilities

• Manage and optimise two Shopify websites
• Own website merchandising, product presentation and customer experience
• Bring Google Ads and Google Shopping management in-house from our external agency
• Manage and optimise paid campaigns to achieve ROAS and revenue targets
• Maintain a large online product catalogue, ensuring products are accurate, engaging and easy to purchase
• Monitor website and campaign performance using GA4 and provide actionable insights
• Support the execution of social media content across LinkedIn, Facebook and Instagram
• Brief creative requirements to our Graphic Designer
• Produce regular performance reporting and recommendations for continuous improvement

About You

You’ll be a proactive digital marketer who enjoys taking ownership, analysing performance and finding ways to improve results.

Essential

• 3-4 years’ experience in digital marketing or eCommerce
• Strong hands-on Shopify experience
• Experience managing Google Ads, Google Merchant Centre and Google Shopping
• Strong understanding of GA4 and website analytics
• Experience managing large online product catalogues
• Strong analytical skills with the ability to translate data into action
• Excellent communication and stakeholder management skills

Desirable

• Experience with Meta Ads.
• Experience within the construction, manufacturing or building products industry.

Apply Now

If you’re ready to take ownership of digital and eCommerce across two established Australian brands, we’d love to hear from you.

Apply now with your resume and a brief cover letter outlining your experience.

Any questions? Email Adrianna (HR Administrator) on adriannab@steelbuilders.com.au.