Digital Marketing Lead

At Endeavour Foundation, we empower people with intellectual disability to live the life they choose. For 75 years, we’ve been providing supports across community services, employment, education, and residential programs.

Our mission is to create opportunities, independence, and inclusion for people with disability, while building a society that values everyone’s potential. Every day, we work alongside our customers, families, and supporters to deliver meaningful, person-centred experiences that make a real difference in people’s lives.

As part of our team, you’ll contribute to initiatives that directly impact our customers and help shape an inclusive, connected, and innovative organisation.

About the Role

The Digital Marketing Lead is a technical, performance-driven role responsible for driving marketing efficiency and lead client acquisition across Endeavour Foundation’s entire digital ecosystem.

Reporting to the Digital Performance Manager, this role acts as the engine room for digital optimisation and as a trusted second-in-command (2IC). The primary focus is identifying friction, gaps and growth opportunities across digital touchpoints and using data, user insights and experimentation to continuously improve conversion rates and performance outcomes.

This role is best suited to a digital marketing generalist with broad exposure across CRO, analytics, website optimisation, email lifecycle journeys, CRM, UX and paid media, who is confident working hands-on while also thinking strategically.

You do not need to be a master in every discipline. What matters is strong core capability in CRO and analytics, supported by solid, practical experience across the wider digital stack, and the ability to clearly communicate complex ideas in plain language.

Key Objectives

• Increase lead and client acquisition through continuous optimisation of digital journeys
• Improve conversion rates across website, email, CRM and paid channels
• Ensure Endeavour’s digital ecosystem is measurable, scalable, compliant and user-centred
• Support team capability and performance through collaboration and leadership

Key Responsibilities

Digital Performance & CRO (Primary Focus)

• Lead end-to-end conversion rate optimisation (CRO) across websites, campaigns and lifecycle journeys
• Identify friction points and opportunities across digital journeys using data, user behaviour and insights
• Design, prioritise and execute structured CRO programs, including A/B testing, experimentation and UX improvements
• Continuously optimise conversion paths, forms, content structure and user flows

Data, Analytics & Reporting

• Own performance measurement, tracking and attribution across GA4, Google Tag Manager, HubSpot, Salesforce and Looker Studio
• Ensure data accuracy, governance and consistency across platforms
• Translate complex data into clear, actionable insights for technical and non-technical stakeholders
• Lead monthly performance reviews and optimisation planning

Website Optimisation

• Identify opportunities for improvements and at times, deliver hands-on simple website optimisation, including page updates, layout adjustments and content structure improvements
• Brief more complex changes with our Digital Lead and ICT teams
• Apply accessibility (WCAG), UX and performance best practice across all optimisation work

Email Marketing & Client Lifecycle Journeys

• Work with our CRM Specialist to ensure that our databases are optimised, properly segmentate and implement automation to support lead nurturing and client acquisition
• Improve lifecycle journeys to keep leads engaged and moving through the funnel
• Monitor and optimise performance of email and automation programs

UX & Copy Optimisation

• Oversee our UX improvements and ensure clarity, structure and conversion effectiveness (copywriting not required)
• Collaborate on UX testing, personalisation and optimisation initiatives

CRM & Marketing Operations

• Support CRM and marketing operations fundamentals across HubSpot and Salesforce
• Ensure strong data quality, lifecycle management and governance practices
• Work closely with marketing automation and CRM specialists
• SEO & Paid Media Collaboration
• Apply sound SEO knowledge to support on-page optimisation and performance alignment
• Collaborate closely with the SEO Specialist and understand AI-driven search trends

Leadership & Collaboration

• Lead and support up to two direct reports (Paid Ads and UX Specialists)
• Collaborate closely with marketing, ICT, service teams and external agencies
• Create clear briefs, documentation and recommendations that align teams and drive action

What Success Looks Like

• Measurable improvements in conversion rates, lead quality and acquisition
• Clear visibility of digital performance and ROI across channels
• Strong collaboration and shared understanding of performance goals
• A continuously improving, data-driven digital ecosystem

What We’re Looking For

This is a hands-on, technical digital role. You must demonstrate:

• Strong experience in CRO and data-led optimisation across end-to-end digital journeys
• Advanced analytical capability, with confidence diagnosing issues and prioritising improvements
• Practical experience optimising websites and digital experiences
• Experience delivering email marketing and client lifecycle journeys
• The ability to clearly explain data, insights and recommendations in plain language

 Technical Skills

• CRO and digital analytics (GA4, GTM, Looker Studio)
• Website CRO and CMS experience (HubSpot, WordPress, Shopify)
• Email marketing, segmentation and automation
• UX and copy optimisation, A/B testing and experimentation
• CRM fundamentals (HubSpot and/or Salesforce preferred)
• SEO and AI Search best practice and performance alignment
• Paid media knowledge (Meta, TikTok, Bing, and Google Ads)

 Soft Skills & Capability

• Excellent communicator and collaborator
• Comfortable translating technical detail for diverse audiences
• Strong organisational and prioritisation skills

 Skills & Qualifications:

• 5+ years' experience in digital marketing, and 2+ years' experience in people management (preferable)
• Relevant certifications (GA4, HubSpot, Google Ads, Meta, SEO/CRO, UX) highly regarded
• Demonstrated experience improving digital performance across multiple channels
• Experience mentoring or supporting colleagues highly desirable

Why You’ll Love Working Here

• Make a genuine difference in the lives of people with intellectual disability
• Work within a collaborative, values-driven marketing team
• Grow your leadership capability in a complex, meaningful organisation
• Access salary packaging, wellbeing programs and flexible benefits

You will be required to undertake a "Fit2Work" National Criminal History Check and hold or be willing to obtain a Blue Card and NDIS Worker Screening Check.

At Endeavour we offer a range of employee benefits including:

• Salary Packaging Benefits! Package up to $15,900 of your annual salary tax free
• In addition to your tax-free benefit, you can also use up to $2,650 of your pre-tax income to pay for entertainment expenses (meals, holiday accommodation etc)
• An Employee Assistance Program - a free and confidential counselling service available to all staff and their family members
• Discounts on Corporate Private Health Insurance Plans, white goods, and appliances
• Discounted family gym memberships through Fitness Passport
• Paid Parental Leave
• Reward and Recognition Program
• Free flu vaccinations

If you’re ready to join a team who are passionate, culturally strong and drive positive outcomes, apply now! We look forward to hearing from you!

Endeavour Foundation encourages applications from people of all ages, nationalities, abilities, and cultures. This includes Aboriginal and Torres Strait Islander peoples, CALD (Culturally and Linguistically Diverse), the LGBTQI+ community, and people with disability. We value inclusivity and are committed to adjusting our recruitment process to ensure accessibility and support of an applicant's needs.