Digital Marketing Manager

About My Guardian

My Guardian is a leading Aged and Disability Care service provider delivering compassionate, high-quality, person-centred care. As we continue to grow rapidly, we remain committed to empowering individuals to live safely, independently, and with dignity. 

We are seeking a talented and creative Digital Marketing Manager to join our dynamic marketing team. The ideal candidate will have a strong background in both content creation and digital marketing, with the ability to generate engaging content that drives traffic and improves search engine rankings. This role requires a high level of creativity, attention to detail, and strong project management skills.

The role will be full time, on site at our Head Office.

About the Role

Key responsibilities include:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, display advertising, and PPC

• Implement SEO best practices to enhance content visibility and search engine rankings

• Develop and manage the company’s social media presence, including creating and scheduling posts, engaging with followers, and analysing performance

• Optimise website content and structure for search engines, manage Google Ads campaigns, and monitor performance

• Design and execute email marketing campaigns to nurture leads and engage customers

• Conduct market research and analyse trends to identify new opportunities and improve campaign performance

• Oversee the company’s website, ensuring it is up-to-date, user-friendly, and optimised for conversions

• Work closely with the marketing team to develop content strategies aligned with the company’s goals and campaigns

• Monitor content performance using analytics tools and adjust strategies based on data-driven insights

• Use analytics tools to measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Conduct thorough research to ensure content accuracy and relevancy, staying up-to-date with industry trends and best practices

The successful applicant will have:

• Minimum of 5 years of experience in content creation, digital marketing, or a related field

• Advanced skills in Adobe Photoshop and Adobe Premiere

• Expertise in Google Analytics, Google Ads, Meta Ads Manager, and various email marketing software

• Strong understanding of SEO, SEM, and PPC best practices and how to apply them effectively

• Familiarity with content management systems (CMS) and basic HTML

• Excellent written and verbal communication skills, with a keen attention to detail

• Capable of working independently and collaboratively within a team environment

• Superior time management and organisational skills, capable of prioritising tasks and meeting deadlines

What we offer:

• Competitive salary package

• Onsite parking

• Exceptional office culture

• Weekly Friday afternoon drinks and nibbles in our Head Office

• Monthly events

• Healthy snacks and refreshments available

• Training and career development opportunities

In addition to the above, we are looking for someone who is proactive and a strong team player. The successful applicant will be sufficient in independent workflow management and have a positive work ethic.

If this sounds like you, and you're keen to bring your passion to the My Guardian family, send your application through now! Only shortlisted candidates will be contacted.