Digital Marketing Specialist

RSL LifeCare is a leading not-for-profit organisation focused on enriching the lives of veterans and seniors. Established in 1911, we are driven by our vision to create proud communities, living their best lives. We are dedicated to helping all individuals under our care thrive, every day.

We are seeking an experienced and results driven Digital Marketing Specialist to lead our digital acquisition activity and generate high quality leads. This hands on role will strengthen our workforce through targeted recruitment campaigns and drive sales leads across Residential Care, Retirement Living, Home Care, and support Veteran Services.

In this role you will:

• Deliver digital acquisition campaigns that drive quality leads, measured against campaign targets.

• Plan, execute, and optimise paid media campaigns, ensuring clean data capture, tracking implementation and clear performance insights are delivered from lead source through to full funnel outcomes.

• Ensure campaign strategy is clearly defined, including channel specific objectives, audiences and creative tactics aligned with our Values and Brand Guidelines

• Apply CRO best practice (UX, landing page, forms, messaging, nurture), using data-driven insights and a test/learn approach to maximise paid media ROI and providing tangible, relevant leads.

• Implement and maintain tracking and attribution beyond ad platform, to measure performance against recruitment and sales outcomes.

• Collaborate with internal stakeholders and external agencies to deliver engaging, responsive lead generation campaigns and UX.

• Produce clear performance reporting and insights that connect activity to full funnel outcomes (eg what was tested, what worked/didn’t, recommendations).
   

About you:

• Tertiary qualification in Marketing, Communications, Business, or related field (preferred)

• Demonstrated experience planning, delivering and optimising high-performing acquisition results through digital paid media, ideally with lead generation or conversion focused campaigns

• Proven experience in CRO techniques, particularly landing pages and nurture sequences designed to convert ad traffic; testing methodologies, and audience behaviour tools (eg GA4).

• Confident in analytics, reporting, and conversion tracking

• Excellent communication and interpersonal skills

• Creative problem solver with a proactive, curious mindset

• Experienced in managing campaign budgets and optimising for ROI

• Highly organised, detail‑oriented, and comfortable managing multiple priorities

• Results driven with a commitment to continuous improvement

• Solid understanding of creative techniques, within compliance guidelines.
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RSL LifeCare offer a range of benefits: 

• Competitive remuneration package and Not-For-Profit Salary Packaging ($15,900 tax free) and Meal & Beverage Benefits ($2,650 tax free)

• Annual leave loading of 17.5%

• Fitness Passport

• Flexibility within a hybrid working environment

• Team-building activities, wellbeing days, and volunteering opportunities

• Personal and professional development support

• Collaborative and passionate team environment

 
Our commitment to diversity: 
RSL LifeCare is committed to fostering an inclusive workplace. We acknowledge the importance of diversity, and actively strive to create an environment where all team members feel safe, respected, valued, and have equal opportunities for growth and success, regardless of their gender, age, ethnicity, cultural or linguistic background, gender identity, sexual orientation, or disability.
 
We welcome and encourage applications from our diverse community, including serving members of the Australian Defence Force, veterans and families, and Aboriginal and Torres Strait Islander peoples. Our commitment to inclusion reflects our values and is key to achieving our purpose to enrich the lives of veterans and seniors.
 
It is a mandatory requirement for a team member working in the Aged Care sector to have a valid RSL LifeCare Police Check or a valid National Disability Insurance Scheme (NDIS) check, or potentially both, to undertake the inherent requirements of the role.

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