Digital Marketing Specialist - Country Road

At Country Road Group, our Group Functions sit at the heart of our House of Brands, driving the success of our iconic brands and enabling them to do what they do best. Working across the business, you will play a vital role in shaping how we operate, grow, and innovate, bringing our strategy to life.

We are shaping the future of retail through connected customer experiences, digital innovation and a portfolio of iconic brands and we are seeking a commercially driven Digital Marketing Specialist to join the Country Road team to lead the performance of a core paid digital channels with a primary focus on paid search.

This opportunity is suited to a digitally savvy marketer who thrives in hands on campaign management, performance optimisation and commercially driven decision making. You will lead end to end execution across paid digital channels, with deep ownership of Paid Search and supporting capability across Paid Social and Programmatic, using testing, insights and continuous optimisation to drive revenue growth, customer acquisition and channel performance.

Partnering closely with the Digital Marketing Manager, you will contribute to channel strategy, oversee significant media investment and provide performance insights that help shape broader marketing and trading outcomes.

How You Will Contribute

• Own the performance of a core paid digital channel, managing budgets, forecasting and delivery against revenue and efficiency targets
• Build, launch and optimise campaigns across Paid Social, Paid Search or Programmatic platforms
• Drive continuous performance improvement through testing, optimisation and data led decision making
• Analyse campaign performance and translate insights into actionable recommendations that influence marketing and trading outcomes
• Manage platform governance including tracking, audience management and campaign hygiene
• Partner cross functionally with Creative, Analytics, Digital and Trading teams to deliver commercially aligned campaigns
• Identify emerging platform opportunities, trends and innovations to evolve channel performance
• Contribute to team capability by sharing best practice and mentoring others across digital marketing disciplines

Capabilities We Value

• Extensive hands-on experience across paid digital channels, with demonstrated depth in Paid Search within a retail or omni-channel environment
• Proven success managing media budgets and delivering strong ROAS, CPA and growth outcomes through optimisation and testing
• Advanced capability in Google Ads (Search, Shopping, PMax) and GA4, with solid working knowledge of Meta Ads Manager and DV360
• Strong analytical skills with experience using Excel, Google Sheets and BI reporting tools
• Familiarity with Google Merchant Center, SA360 or keyword research platforms is highly regarded
• Understanding of attribution, audience segmentation and first party data activation
• Commercially minded, data driven and highly accountable with a proactive approach
• Strong communication and collaboration skills, with the ability to translate insights into clear business actions

What We Offer

• Flexible work arrangements to support work life balance
• Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands
• Flex your leave your way, including birthday leave, volunteer leave, personal leave and more
• Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling and financial advice services.
• 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
• Internal career opportunities across our House of Brands
• Annual learning calendar to support your ongoing development
• Support meaningful community and charity partnerships across our House of Brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare

Who We Are

Country Road Group is one of Australia’s leading lifestyle brand houses, home to an iconic portfolio including Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our House of Brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact- on our customers, our communities and each other. We’re proud to foster an inclusive culture where everyone feels they belong, can be themselves, and has the opportunity to grow.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.

We encourage you to explore our Current Opportunities, and we look forward to connecting with you!

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. 

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.