Digital Marketing Specialist – Hybrid

Join Our Dynamic Marketing Team!

The Company

12d Synergy was born in 2011 to help the Stronger Christchurch Infrastructure Rebuild Team (SCIRT) and the New Zealand community rebuild after the devastating Christchurch earthquakes. Their mission is to help businesses succeed by creating a simpler, smarter way to work.

12d Synergy is a fast-growing and well established Australian-based SaaS and on-premises software company. We create data management and project collaboration software for the architectural, engineering and construction industry (AEC).

For more information about us, visit our website here: https://www.12dsynergy.com/about-us/

At the heart of 12d Synergy is a young and vibrant, positivity-driven culture. We’re a fun, supportive, family-friendly and, above all, a down-to-earth bunch. 12d Synergy was born and bred on Sydney’s beautiful Northern Beaches (think Bondi – but better!) and moved to Chatswood due to our rapidly growing team; hey even our CEO surfs!

About the Role

As our Digital Marketing Specialist, you’ll take the lead on all things paid media and SEO. You’ll own performance across platforms like LinkedIn, Google, Meta, and more — from planning, briefing creatives, launching campaigns, to optimisation and reporting.

You’ll work closely with key team members to craft integrated campaigns that connect the dots — blending data and creativity to deliver results.

It’s a hands-on role with a big impact: growing brand awareness, generating high-quality leads, and helping us scale globally in the engineering and construction industry.

Key Responsibilities

Campaign Management

• Plan, execute, and optimise paid media campaigns across LinkedIn, Google Ads, and Meta targeting key B2B audiences in the engineering and construction industry
• Develop and manage full-funnel campaign strategies, landing pages, lead magnets, and retargeting funnels
• Continuously A/B test ad creatives, messaging, CTAs, and audience segments to maximise performance
• Implement and manage conversion tracking, attribution models, and marketing automation tools
• Collaborate with our sales, design, and marketing teams to align marketing efforts with business goals

Analytics & Performance Tracking

• Generate actionable reports, insights, and dashboards using GA4, LinkedIn Campaign Manager, and other tools

Website & Content Support

• Work with the broader marketing team to ensure digital activity is aligned with SEO and content strategy.
• Help build and optimise WordPress landing pages, and forms
• Recommend UX improvements to enhance user journeys and reduce bounce rates.
• SEO insights for content

International Brand Growth

• Adapt campaigns and messaging to resonate across international markets and regions.
• Research digital behaviours and B2B buying trends in target regions.
• Contribute to global expansion strategies through performance data and localisation opportunities

About You

• 3-5+ years of digital marketing and campaign management experience
• Strong understanding of audience targeting, bid strategies, keyword optimisation, and landing page performance
• Proven ability to manage and scale high-performing ad campaigns on LinkedIn, Google, and Meta (Primarily LinkedIn and Google)
• You’re proficient with GA4, Meta Business Suite, Google Ads, and LinkedIn Campaign Manager
• Strong communication and copywriting skills for ad creatives and landing pages
• Highly analytical, results-oriented, and detail-focused
• Digital Marketing and/or Business Tertiary Qualification (minimum Credit average) or relevant work experience.
• Experience in SaaS, Engineering/Construction industry, or B2B marketing is a plus.

Benefits

Study assistance, birthday leave, culture club, weekly social events and activities, paid parental leave benefit, flexible working, work from home 2 days per week, yearly work trip, Employee Assistance Program, referral program, in-office perks – snacks, drinks, arcade machine and more! Check out our full list of benefits here: https://www.12dsynergy.com/careers/

This position is not just about the tasks you’ll undertake, but about being an integral part of a progressive marketing team and contributing to the growth of 12d Synergy.

How to Apply

If you’re a driven individual passionate about content marketing and looking to make an impact, we want to hear from you!