Nearmap logo

Growth Marketing Manager

Nearmap
Full-time
On-site
Barangaroo, New South Wales, Australia
Digital Marketing

Company Description

Nearmap is the Australian-founded, global tech pioneer innovating the location intelligence game. Customers rely on Nearmap for consistent, reliable, high-resolution imagery, insights, and answers to create meaningful change in the world and propel industries forward. Harnessing its own patented camera systems, imagery capture, AI, geospatial tools, and advanced SaaS platforms, Nearmap stands as the definitive source of truth that shapes the liveable world.

Job Description

Drive awareness and generate demand for Nearmap across core vertical focus audience. This role delivers local market execution while maintaining global strategic alignment, capturing high value pipeline opportunities through compelling campaigns, account-based marketing programs, and events. Converting awareness into qualified opportunities that accelerate enterprise sales velocity.

Deploy targeted ABM strategies to penetrate key vertical accounts, creating personalised engagement paths. This role has clear accountability to pipeline and ARR growth ensuring local execution aligns with and amplifies worldwide go-to-market strategies in partnership with Enterprise Account Executives.

Key Responsibilities

Campaign Management & Cross-Functional Collaboration

  • Lead integrated, data-driven campaigns to scale awareness, engagement, and conversion across all channels
  • Partner with global digital, MAT, content and brand from brief through to execution
  • Partner with Sales teams and CS to ensure campaigns are differentiated, targeted, and sales-ready
  • Budget management

Marketing Operations & Performance Optimization

  • Collaborate with Marketing Operations and Digital Marketing to optimise and ensure performance as well as data accuracy and operational rigor
  • Operate with a deep analytical mindset, applying insight and continuous optimisation to improve ROI, funnel visibility, and campaign efficiency

Drive Sales Accepted Lead Generation

  • Focus on quality, conversion, and sales partnership including creation of outbound cadences to deliver end to end impact
  • Translate overall business strategy into actionable marketing frameworks that deliver qualified leads to Commercial/SMB teams as well as Enterprise

Leadership & Alignment

  • Lead the plan creation and execution, establish operational alignment and excellence across Marketing and adjacent GTM functions

Qualifications

  • 5 - 7+ years in B2B marketing with demonstrated progression in growth marketing, demand generation roles
  • Proven track record of building and scaling integrated campaigns that deliver measurable pipeline and revenue results
  • Experience managing cross-functional marketing initiatives across multiple channels and stakeholder groups

  • Demand Generation & Campaign Execution

  • Demonstrable success driving pipeline through multi-channel campaigns (digital, content, events, partnerships)
  • Experience with marketing automation platforms (Marketo) and CRM systems (Salesforce)
  • Experience with project management software (Monday.com)
  • Experience optimizing conversion rates, funnel metrics, and campaign ROI through data-driven approaches, use of 6Sense

  • Cross-Functional Leadership

  • Proven experience working with Sales, Product Marketing and executive stakeholders
  • Track record working in fast-paced, growth-oriented B2B technology environments
  • Experience leading through influence to drive alignment across GTM functions

  • Preferred Experience

  • SaaS, geospatial technology or enterprise software sectors
  • Horizontal/platform marketing (vs. purely vertical-focused campaigns)
  • International or multi-market campaign experience
  • Working with global teams across time zones

Additional Information

Some of our benefits

Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include:

  • Quarterly wellbeing day off - Four additional days off a year as your "YOU" days
  • Access to LinkedIn Learning
  • Team Hackathons and Pitch-fests
  • Wellbeing and technology allowance
  • Annual flu vaccinations
  • Nearmap subscription (of course!)
  • Stocked kitchen with access to all the sustenance you need
  • In-office Lunch every Tuesday and Thursday at our Sydney CBD office
  • Showers available for anyone cycling to work or lunchtime gym-goers!

Working at Nearmap

We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch.
Watch some of our videos and find out more about what a day in the life at Nearmap looks like.

Please note: Successful candidate must have full working rights to work in Australia. Unfortunately, we are unable to sponsor visas for overseas candidates at this stage.

Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.