Head of Digital

About My Guardian

My Guardian is a leading Aged and Disability Care provider delivering compassionate, high-quality, person-centred care across Australia. As we continue to grow rapidly, we remain committed to empowering individuals to live safely, independently, and with dignity.

We are seeking an experienced and innovative Head of Digital to lead our digital strategy and drive the continued evolution of our online presence, customer engagement, and digital performance. This is a senior leadership role suited to a commercially minded digital expert who thrives in a fast-paced, high-growth environment and is passionate about building impactful digital experiences.

The role will be full time, onsite at our Head Office in Sydney Olympic Park.

As the Head of Digital, you will be responsible for leading and executing My Guardian’s end-to-end digital strategy across marketing, brand, customer acquisition, performance, website optimisation, and digital innovation. You will oversee all digital channels, lead digital campaigns, manage external partners where required, and work closely with the executive and marketing teams to drive measurable business growth.

• Develop and lead My Guardian’s overarching digital strategy aligned with business growth objectives
• Oversee all digital marketing channels including SEO, SEM, PPC, social media, email marketing, display advertising, and content marketing
• Drive lead generation, customer acquisition, engagement, and conversion optimisation strategies
• Manage and optimise website performance, user experience (UX), customer journeys, and conversion funnels
• Lead the ongoing development and optimisation of the company website and digital platforms
• Oversee Google Ads, Meta Ads, retargeting campaigns, and digital media spend to maximise ROI
• Implement advanced SEO strategies to improve search visibility, rankings, and organic traffic growth
• Develop data-driven digital campaigns and monitor performance through analytics and reporting tools
• Analyse market trends, customer insights, and competitor activity to identify opportunities for growth and innovation
• Oversee the company’s social media strategy, online brand presence, and reputation management
• Collaborate with internal stakeholders to align digital initiatives with operational, recruitment, and growth priorities
• Lead and mentor the digital and content team while fostering a high-performance culture
• Manage relationships with external agencies, developers, and digital partners
• Identify and implement emerging technologies, automation tools, AI solutions, and digital best practices to improve efficiency and performance
• Deliver regular reporting to executive leadership on campaign performance, KPIs, ROI, and strategic insights

• Minimum 7+ years’ experience in digital marketing, digital strategy, or a related leadership role
• Proven experience leading large-scale digital campaigns and managing multi-channel digital ecosystems
• Strong commercial acumen with the ability to translate digital initiatives into measurable business outcomes
• Advanced knowledge of SEO, SEM, PPC, conversion optimisation, and digital analytics
• Expertise in Google Analytics, Google Ads, Meta Ads Manager, CRM systems, and marketing automation platforms
• Strong understanding of website management, UX/UI principles, CMS platforms, and digital performance optimisation
• Experience managing external agencies, developers, and creative partners
• Excellent leadership, stakeholder management, and communication skills
• Highly analytical mindset with strong problem-solving capabilities
• Exceptional project management and organisational skills with the ability to manage multiple priorities simultaneously
• Experience within healthcare, aged care, disability, or service-based industries will be highly regarded

• Competitive executive salary package
• Exceptional office culture
• Weekly Friday afternoon drinks and nibbles at Head Office
• Monthly team events
• Healthy snacks and refreshments available daily
• Career development and leadership growth opportunities
• Opportunity to play a key role in a rapidly growing organisation making a genuine difference in the community