Head of Digital Commerce

About the Opportunity

As Head of Digital Commerce, you will lead the commercial portfolio growth of Global Leisure digital assets, driving online revenue, determining synergies and opportunities, and delivering consistent performance across brands. You will be accountable for managing the digital portfolio as a combined material asset class, setting hurdle rates, identifying cross-brand opportunities, and providing input to investment decisions to maximise the value of the portfolio.

You will also be responsible for building shared Digital Commerce capabilities including insights and component reusability, ensuring every brand benefits from centralised expertise without duplicating cost or effort.  This includes developing commercial partnerships using the collective voice of the online asset portfolio, ensuring agreements reflect the combined scale and value Digital Commerce brings to market.

You will be engaging with the Leadership Executive Team and partnering with brand leaders, the Chief AI Officer (CAO), and the Global Leisure CTO to ensure shared digital capability is built once, governed consistently, and continuously improved. This role sits on the Global Leisure Executive Team and carries direct P&L accountability for a portfolio of online assets representing approximately 25% of the division's TTV.

What you will do:

• In the first 90 days, develop a complete commercial assessment of the Global Leisure Digital Commerce portfolio, with formal recommendations on operating model, competitive positioning strategy, re-use opportunity and capital allocation
• Lead the commercial performance of the Digital Commerce portfolio of assets, increasing their value through growth in sales, conversion, contribution margin, and PBT
• Lead the Digital Commerce Division central digital capabilities working with brand-aligned product squads (FC.com, TA.com, Scott Dunn, Cruiseabout, Iglu, World360 Rewards, Travel Money, Ignite, and Jetmax (BYO/Aunt Betty) to begin with
• Establish consistent portfolio reporting across Global Leisure digital commerce: which assets are performing, which need capital reallocation, the hurdle rates that apply, and the basis for prioritisation decisions
• Identify and capture portfolio synergies across brands, shared components, retargeting, conversion patterns, and reusable customer journey assets
• Partner with the CAIO to embed AI capability into customer-facing digital journeys (personalisation, dynamic packaging, AI-assisted proposals, autonomous buyer agents) on a commercially underwritten basis
• Work with the Global Leisure CTO group, ensuring architecture, engineering, and data governance discipline is consistent across all Digital Commerce assets and aligned to the wider Global Leisure technology estate
• Hold relationships at Global Leisure leadership team level, translating digital performance into brand commercial outcomes and managing the tension between brand differentiation and shared platform efficiency

What you will need:

Essential

• 10+ years senior leadership in digital commerce, online retail, or ecommerce, with direct P&L accountability for online portfolios in excess of $500M TTV
• Demonstrated commercial ownership of online performance including conversion, contribution margin, customer acquisition economics, retention (not just digital delivery)
• Operating fluency across the full digital stack: web platforms, mobile apps, PIM/product catalogue, search and discovery, checkout, manage bookings, design systems, and customer data
• Track record of building horizontal digital capability across multi-brand or multi-asset portfolios, with measurable reuse and synergy outcomes
• Demonstrated ability to run commercial underwriting on digital investment, hurdle rates, capital allocation, asset-level complete commercial assessments
• Executive-level stakeholder management in a complex multi-brand environment, including direct engagement with brand MDs and Group-level leadership
• Experience leading a specialist digital function with a dotted-line model into engineering and architecture governance

Desired

• Travel, retail, or consumer services industry experience with an understanding of TTV, take rate, UPBT, and online distribution economics
• Experience operating in an ASX-listed or equivalent public-company environment
• Track record applying AI capability to digital customer journeys (personalisation, dynamic packaging, conversational commerce, autonomous buyer agents) on a measured value basis
• Established partner relationships across digital delivery and commerce technology vendors
• Experience integrating digital commerce into a broader transformation programme alongside an AI or agentic operating model

** Please advise your leader before applying **