Senior eCommerce Manager

About Us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re growing fast and our ambition is huge – more categories, more locations and more people.

About the Role

The Senior eCommerce Manager holds full accountability for the trading strategy and performance of Dyson.com.au and Dyson.co.nz. This is the strategic channel ownership responsible for driving digital revenue growth across the entire commerce funnel—from high-quality traffic acquisition to conversion rate optimisation and delivering a world-class customer experience. The role requires hands-on responsibility for onsite merchandising, customer journey optimisation, performance media, and the delivery of a seamless, high-performance digital shopfront.

Main responsibilities include but not limited to:-

• Deliver against volume, revenue, and margin targets for the ANZ eCommerce channels

• Develop and execute the end-to-end trading calendar, including new product launches, key campaigns, and promotional activity

• Partner with in-house and agency teams to define and refine digital acquisition strategies across paid, owned, and earned channels

• Own all aspects of site trading, using data to make real-time decisions on inventory, pricing, and assortment in partnership with commercial and supply leads

• Drive continuous improvement in conversion rates and average order value by optimising the onsite customer journey and merchandising

• Oversee the platform roadmap (Magento) and collaborate with development, IT, and global teams to drive stability, new feature implementation, and continuous performance improvements

• Lead performance analytics, translating complex data into actionable trading and experience enhancements

• Direct cross-functional teams (content, SEO, CRO, merchandising) to ensure a best-in-class, commercially effective digital shopfront

• Lead, mentor, and inspire a high-performing team setting clear goals and support professional development

• Represent the eCommerce channel as a senior digital leader, contributing to the overall ANZ D2C strategy and business growth

• Champion a culture of ownership, innovation, and collaboration within the digital teams

About You

You are a commercially astute, data-driven eCommerce leader with a passion for driving growth and managing a complex digital P&L. You possess exceptional communication and stakeholder management skills across all business levels.

Previous skills & experience:-

• Demonstrated success in end-to-end eCommerce site management and digital trading roles

• Significant experience with paid digital acquisition strategies and conversion rate optimisation

• Advanced proficiency in analytical and reporting tools (e.g. Excel, Tableau, Adobe Analytics, Google Analytics)

• Hands-on experience with Magento, Shopify (or similar enterprise-level ecommerce platforms)

• Effective leader and collaborator, with experience managing and coaching teams

• Experience working in DTC, consumer electronics, or high-value consumer brands

• Experience coordinating across multiple markets or geographies.

Benefits

Outside of a competitive salary, our team members receive generous product discounts, additional paid annual leave, a generous, above market parental leave scheme and ongoing learning and development opportunities.

At Dyson, our people are at the heart of everything we do. We value you bringing yourself to work and we want to deliver an employee experience that matches the quality we give to our customers.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition. You'll have regular social activities to take part in and you'll work with a fantastic team of people every day.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.