SEO Specialist

• Permanent Role
• Location Sydney, Melbourne, or Brisbane

About the role:

The Digital Content & SEO Team is responsible for maximising traffic to our websites by ensuring consistently high visibility of our brands within organic seach channels. This can involve maintaining visibility for already high performing pages, or growing visibility for pages where there is opportunity to do so.

Their ultimate goal is to contribute to website visits and digital sales by ensuring that digital content is optimised for search.

Reporting to the Digital Content & SEO Manager, and working with the SEO Lead, the SEO Specialist will assist in executing the SEO growth strategy. They will also take an active role in communicating that strategy to other stakeholders within the business.

More specifically, you will:

• Regularly monitor and report on website share of voice (SOV) and traffic performance.
• Collaborate with Content Producers to ensure that written content is optimised for search visibility, considering factors such as heading structure and keyword frequency.
• Make and execute recommendations relating to general website health.
• Understand broad business strategy and priorities. Use that understanding to inform prioritisation and execution of SEO tasks.
• Identify and mitigate risks to existing traffic and engagement.

About You:

• Tertiary qualification in an eCommerce-related discipline is desirable.
• 2-3 years’ experience in SEO and/or a related discipline.  
• Experience within insurance/financial services is desirable.

Key Capabilities:

• Experience with conducting SEO experiments to test theories.
• Proven ability to drive buy-in with stakeholders for recommendations through sharing SEO best practices and supporting with quantifiable data.
• Agile planning experience and ability to effectively use JIRA to manage workflow.
• Inquisitive mindset and willingness to learn and try new things.

What we can offer you:

• Discounts and offers on a range of insurance products
• A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
• Invest in your brighter future with ongoing study support and career development programs.
• Give back to our communities with payroll giving, donation matching and paid volunteer leave.
• Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.

Employee benefits | Suncorp Group

At Suncorp we believe we are our best when our workforce is as diverse, talented and passionate as the communities in which we live and operate, and where our people feel included, valued and connected. We are passionate about inspiring our people by creating a diverse, accessible, and inclusive culture, offering flexible work, career development and internal mobility, and building connected relationships amongst our team members and with our customers.

Advertised: 05 Jun 2025 AUS Eastern Standard Time
Applications close: 12 Jun 2025 AUS Eastern Standard Time