Digital Marketing Coordinator

ABOUT US

QMF is a pioneering music and cultural tourism agency dedicated to harnessing the transformative power of music for building stronger communities and a brighter future. Celebrating over 20 years of community transformation, QMF is at the forefront of driving social change through music. Are you passionate about digital marketing and ready to immerse yourself in the dynamic world of music and events? Join us on the QLD Music Trails and become part of a team dedicated to delivering unforgettable experiences across Queensland, from the breathtaking Scenic Rim to the rugged Outback and Far North Queensland. You will capture live moments at our events, create engaging reels on the spot, craft compelling digital marketing and content strategies, and curate articles, blogs, and EDMs that inspire our audiences. If you’re a creative storyteller with a keen eye for analytics and a pulse on the latest digital trends, we’d love to hear from you!

THE OPPORTUNITY

Fixed-term (2 years) | Full-time

This role will fully own QMT’s social media channels, lead content strategy development, and execute creative campaigns aligned with brand goals. Focussing on audience engagement, data analysis, and storytelling, you will drive ticket sales, increase online traffic, and enhance brand visibility. How you will do it:

• Own and manage all social media channels (FB, IG, TikTok, LinkedIn, YouTube)
• Capture, edit, and share engaging video/photo content in real-time at events
• Develop and implement innovative content strategies and campaigns
• Write compelling copy for blogs, websites, and EDMs
• Use analytics to track performance and fine-tune campaigns
• Support paid digital ad campaigns and track effectiveness
• Manage website content updates via WordPress
• Leverage HubSpot for CRM, customer journeys, and segmentation
• Use AirTable to coordinate projects and deliver on time
• Provide friendly, on-brand customer communication across platforms

ABOUT YOU

You are a creative storyteller with a sharp eye for detail, a passion for live events, the ability to think strategically and thrive in a fast-paced, collaborative environment.

• Degree in Marketing, Communications or similar
• 2+ years’ experience in digital marketing
• Hands-on experience with Adobe Creative Suite & Canva
• Strong content creation and copywriting skills
• Confident managing social channels and CMS platforms (e.g. WordPress)
• Excellent customer communication and organisation skills

Bonus points for:

• HubSpot or email marketing experience
• Familiarity with paid ad metrics and Google Analytics
• Background in music, events, tourism, or festivals
• Experience with AirTable or similar PM tool

HOW TO APPLY

1. Please submit both your resume and a one-page cover letter that addresses the ‘About You’ section.
2. Answer the screening questions!

Important Info:

Applications close on Friday, 3 April 2025.

We will review applications and conduct interviews on a rolling basis, so we encourage to apply early.

Applications without a cover letter or do not answer screening questions, will regrettably not be considered.