Digital Marketing Lead

ABOUT US

North Melbourne Kangaroos is a modern AFL football club based in the beating heart of urban, inner-city North Melbourne. At the Kangaroos we are known for our fighting spirit – a bold and never beaten attitude that has won us five premierships and allowed us to achieve the extraordinary together. We are a diverse and inclusive club; a family where everyone belongs, united by our fighting spirit.

ABOUT THE ROLE

The Digital Marketing Lead will contribute to driving revenue and fan engagement through targeted, data-driven digital campaigns and communications. They will lead the execution of multi-channel strategies that enhance supporter experience.

Reporting to the Head of Digital Marketing & Analytics, this role will:

• Oversee digital campaign execution, budget, timelines and reporting across multiple departments
• Work with internal stakeholders on targeted digital advertising campaigns
• Support lead pipeline for consumer sales team conversion alongside online conversions
• Execute the roll-out of segmented and personalised communications
• Maintain membership website information
• Build dashboards and visualisations for regular reporting and insights
• Create tools to facilitate self-service reporting and high-level insights

OUR IDEAL CANDIDATE

We are looking for someone who brings drive, clear communication, and a collaborative approach to deliver outstanding digital marketing outcomes.

The successful candidate will also have:

• 3-5 years of experience in a digital marketing role
• Proficient in managing multi-channel campaigns
• Good understanding of marketing concepts and tools
• Advanced proficiency in Microsoft Excel
• Degree qualification in Marketing/Digital Marketing or Communications (preferred)

Our ideal candidate can work a wide array of hours with a varying time schedule to suit the seasonal priorities of the football industry. Some interstate travel may be required.

The successful candidate is required to undergo and pass a police check, and hold a current and valid Victorian Working with Children’s Check.

PERKS & BENEFITS

We strive to create an inclusive and diverse environment in which our people can thrive. We live our values of Real, Bold, Belonging and Never Beaten By being authentic in our actions, forming genuine connections and being relentless in our approach to growth and improvement.

In addition to our strong culture, we also offer a number of perks and benefits, including:

• Hybrid and flexible working
• 16 weeks of paid parental leave for primary carers and 2 weeks for secondary carers, plus a dedicated return to work support program
• Recently renovated head office with lots of spaces to collaborate and work flexibly
• Private spaces available for breastfeeding and prayer
• Ability to substitute certain public holidays for an alternate day of paid leave
• Additional leave options
• Regular and fun staff events and celebrations through our reward & recognition program  
• A dedicated resource focused on staff mental health and wellbeing
• A free and confidential coaching and well-being service for staff and their immediate family members
• Dress for Your Day policy
• Access to exclusive offers and discounts through club partners 

EQUAL OPPORTUNITY

The Kangaroos strive to be the AFL’s most inclusive, accessible, and united football club. Our value of ‘Belonging’ means we embrace people from all walks of life and respect each other’s opinions and capabilities. We are committed to providing a working environment that embraces and values diversity.

It is well documented that the overall diversity we see in Australian society, whether it be gender expression, culture, ethnicity, sexuality, and/or ability, isn’t accurately reflected in many workforces. Diversity in all its forms is shown to improve an organisation’s ability to innovate, create, problem-solve, grow and so much more. So, even if you only meet 60% of the selection criteria; the many facets of your intersectional self might just make you perfect for the role. Please get in touch to have a chat to see if the role is right for you.