Digital Marketing Manager

Are you a creative and results-driven marketer looking for a role where your ideas and energy can make a real difference? Aquabliss is looking for a Digital Marketing Manager to help grow our swim school business through engaging campaigns, smart digital strategy and local area marketing initiatives.

About Us

Aquabliss is a leading swim school operator in NSW dedicated to providing high-quality swimming lessons and promoting water safety. Our mission is to create a safe and nurturing environment for swimmers of all ages and skill levels. With four centres across NSW (and growing), we’re passionate about making a positive impact in our communities.

About the Role

As the Digital Marketing Manager, you’ll help bring our marketing strategy to life – creating social media content, boosting online presence and building local partnerships to drive enrolments and community engagement. Reporting to the Director, you’ll work closely with internal teams and external partners to roll out marketing initiatives that support our business goals.

Responsibilities:

• Develop and implement digital marketing campaigns across Facebook, Instagram and TikTok to generate leads and increase brand awarenessDevelop and implement digital marketing strategies that align with business goals and objectives
• Collaborate with SEO/SEM contractors to improve online visibility and generate leads
• Manage website updates and ensure SEO best practices
• Liaise with marketing agencies and external suppliers
• Coordinate local promotions, events and partnerships with community groups, preschools and shopping centres
• Collaborate with internal teams to ensure digital marketing strategies align with overall business objectives
• Monitor and report on campaign performance and customer acquisition
• Maintain brand consistency across all marketing channels

About You

You’re organised, motivated and ready to take initiative. You enjoy both the creative and analytical sides of marketing and you’re excited to work in a role where community impact and digital engagement go hand in hand.

What You’ll Bring

✔️ Minimum 3 years’ experience in a similar marketing role

✔️ Strong digital marketing knowledge (including social media and website platforms)

✔️ Experience managing content calendars and social media accounts

✔️ Proficiency in CRM systems and Office 365

✔️ Excellent communication and stakeholder management skills

✔️ Ability to work independently across multiple projects

Bonus Points If You Have

🎯 Experience in community marketing or children’s services

🎨 Graphic design skills (Canva/Adobe Creative Suite)

📈 Familiarity with Meta Ads Manager and Google Ads

Why Join Aquabliss?

Supportive team culture

Flexible hybrid working options (In-Office/WFH/Centre visits)

Opportunity to work on campaigns with purpose – make a real impact in the lives of families and kids across NSW

Apply now with your resume and a brief cover letter. We can’t wait to hear from you!