Digital Marketing Specialist

Love data, campaigns and customer experiences that actually move the needle? This one’s for you. 

We’re on the hunt for a Digital Marketing Specialist to drive the performance, growth and optimisation of our digital channels, and help us deliver industry leading experiences to our customers every day. 

Who are we? 

Minor DKL Food Group is a leading Australian retail food franchisor and the Australian subsidiary of the Thai listed Minor International PCL. With brands including The Coffee Club and Veneziano Coffee, and boasting over 400 stores across 11 countries, our network employs more than 5,000 people.  

For 35 years, The Coffee Club has been an iconic and beloved staple in Australia. Built on a foundation of family, friends and meeting customer needs, we’re more than just a café. We’ve created a space that’s casual yet sophisticated, stylish yet affordable. Today, we’re one of the world’s largest Australian café chains, serving millions of loyal customers. 

About the role 

Reporting to the Marketing Manager, Campaigns & Digital, you’ll blend hands on campaign execution with CRM and lifecycle marketing, content creation, social media and digital performance optimisation. Working closely with our Campaigns team, you’ll bring national and tactical promotions to life across our martech platforms. 

No two days will look the same, but you can expect to: 

• Execute national promotions and tactical campaigns across web, app, eDM, push and paid digital media. 
• Own CRM and lifecycle marketing through our loyalty program, driving acquisition, retention, reactivation and engagement. 
• Build and optimise customer journeys, automated campaigns, segmentation and personalised comms within our marketing automation platform. 
• Create engaging content for our owned channels, including website, email, social and loyalty communications. 
• Manage organic and paid social campaigns, with a particular focus on Meta and TikTok. 
• Improve website performance through SEO and Conversion Rate Optimisation (CRO). 
• Partner with our media agency to deliver programmatic advertising and paid digital media. 
• Report on performance across paid and owned activity, meeting KPIs and delivering insights that sharpen our approach. 

 About you 

• Minimum 3 years’ experience in a digital marketing or ecommerce role. 
• Demonstrated experience with loyalty programs and loyalty marketing. 
• Hands on experience with email marketing and CMS platforms. Experience with Braze is highly desirable. 
• A knack for juggling multiple priorities in a fast paced environment. 
• Excellent project management and communication skills, with a track record of working across cross functional teams and managing agency and partner relationships. 
• Solid knowledge of marketing technology platforms and the latest digital trends. 

Experience with Shopify, social content creation, Facebook and Google Ads, or the food, retail or franchise sectors is a bonus, but not essential. A relevant tertiary qualification is also well regarded.

Why join us? 

Our values guide everything we do: We Serve with Care, Better in Partnership, Innovate with Purpose, Be Impactful, and We All Grow Together. You’ll join a collaborative, high performing marketing team where your ideas are valued and your growth is genuinely supported. 

We also offer a comprehensive benefits program, including: 

• Paid parental leave 
• Modern offices based in Southbank 
• Discounted private health insurance 
• Flexible working arrangements 
• Employee Assistance Program 
• Purchased leave 
• Referral rewards 
• An active social calendar and staff events 
• Unlimited access to top quality coffee  

If you’re ready to bring your skills to our team, we’d love to hear from you. To apply, please submit your CV and Cover Letter addressing your suitability for the role.

Hit the Apply Now button! 

If you’re successful in the initial screening, we’ll be in touch to discuss the role further.