Email Marketing Specialist

Who We Are

iSelect and Compare the Market are trusted, well‑known brands dedicated to helping millions of Australians compare and buy personal finance and household products such as insurance, energy, and loans. Together, we provide a seamless, customer‑focused experience that makes it easier for Australians to find the right products to suit their needs.

What You’ll Be Doing

The Customer Communications Specialist is responsible for creating and managing high-quality, customer-focused content across email, SMS and App push notifications. This role builds campaigns in Salesforce Marketing Cloud (SFMC), drives performance through reporting and analysis, and collaborates with stakeholders to deliver strategic uplift. While this is an individual contributor role, it requires senior-level expertise and ownership of content execution across multiple channels. This role also manages a portfolio of verticals, ensuring alignment with specific vertical objectives and contributes directly to achieving QS and revenue targets for the Customer Communications team, reinforcing its strategic importance.

You’ll be responsible for:

• Lead the development of a comprehensive content plan aligned to business targets and vertical objectives.
•  Write and edit ad hoc and always‑on email content for both brands, ensuring tone and messaging align with brand guidelines.
• Create SMS and app push notification content that is concise, engaging, and compliant with platform limitations.
• Adapt content for different customer segments based on campaign objectives and lifecycle stage.
• Build and configure email campaigns in SFMC, including dynamic content and responsive design.
• Apply QA processes to ensure accuracy in links, personalization, and rendering across devices.
• Track and report on KPIs such as open rates, CTR, conversions, unsubscribe rates, quote starts and revenue.
• Analyse campaign performance to identify trends and actionable insights.
• Prepare and present performance reports to vertical stakeholders with recommendations for improvement.
• Act as the primary point of contact for vertical stakeholders regarding content and campaign performance.

What’s In It For You

At Compare the Market and iSelect, we’re all about helping people make smart choices – and joining us might just be yours.

We offer an environment where your ideas are heard, your contributions are valued, and your growth genuinely matters. Collaboration is part of our DNA, and you’ll be joining a supportive, forward‑thinking team where you can do meaningful work (and be recognised for it!).

We’re guided by three shared values that shape how we work, how we treat each other, and how we show up for our customers – Drive, Noble Intent and All Together.

Plus, we offer a range of great perks to help you thrive:

• Vibrant and social community with regular events and celebrations

• Flexible work options – one day WFH each week or a 9‑day fortnight

• Additional leave including ‘ME’ leave and Volunteer Day leave

• Option to purchase extra leave

• Return‑to‑Work bonus for returning parents

• Quarterly awards and recognition program

What Sets You Apart

We’d love to hear from professionals who:

·        5+ years’ experience in email marketing, CRM communications, or digital content.

·        Advanced proficiency in Salesforce Marketing Cloud or similar ESP.

·        Strong copywriting and editing skills for email, SMS, and app notifications.

·        Familiarity with customer lifecycle marketing and segmentation.

·        Exposure to multi-channel campaign planning.

·        Solid understanding of performance metrics and optimisation strategies.

·        Ability to interpret data and translate insights into actionable improvements.

·        Excellent stakeholder communication and collaboration skills.

Sound like a good fit? Let’s talk.

At Compare the Market and iSelect we’re proud to be an Equal Opportunity Employer and embrace diversity.

This role is available to candidates with unlimited Australian working rights only. Sponsorship is not available.

Compare the Market and iSelect are committed to protecting your privacy. All applications and personal information are kept confidential and securely stored in line with Australian privacy laws, used only for recruitment purposes, and not shared with third parties outside the Auto & General Holdings Group without your consent.