Summary:
We are seeking a highly motivated and experienced Content Marketing Manager to join our team in Sydney, Australia. The ideal candidate will be responsible for developing and executing content marketing strategies that drive engagement, increase brand awareness, and generate leads within the hospitality and catering industry. This role is crucial for creating compelling content that resonates with our target audience and aligns with our business objectives, while collaborating with cross-functional teams to achieve success.
Responsibilities:
- Develop and execute content marketing strategies that align with business objectives and drive engagement across all industries.
- Create and manage a content calendar that includes blog posts, social media content, email campaigns, and other marketing materials.
- Collaborate with cross-functional teams to create compelling content that resonates with our target audience.
- Conduct research and analysis to identify industry trends, customer needs, and content gaps.
- Optimize content for SEO and other digital marketing channels.
- Measure and analyze the effectiveness of content marketing campaigns and adjust strategies accordingly.
- Manage and mentor a team of content creators and freelancers.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field.
- 5+ years of experience in content marketing, preferably in a B2B environment.
- Strong writing and editing skills with a portfolio of published content.
- Experience with content management systems, SEO, and digital marketing tools.
- Excellent project management and organizational skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong analytical skills with the ability to measure and analyze campaign performance.