Head Of Digital Marketing

Trilogy Care is Australia’s fastest-growing Home Care Package provider – and we’re on a mission to transform aged care.

Our innovative model gives older Australians more choice, transparency, and value, helping them stay independent in their own homes for longer. But it’s not just about care – it’s about making a meaningful impact on lives and communities.

We’re a vibrant, forward-thinking team who take pride in creating an empowering, supportive workplace where ideas are valued, and people thrive. At Trilogy Care, you’ll join a purpose-driven organisation that blends heart with innovation, and creativity with real social impact.

The role

We’re looking for a Head of Digital Marketing to lead and grow Trilogy Care’s digital capability during an exciting period of rapid scale-up. This is a newly created role with two direct reports (Digital Marketing Lead and Campaigns & Marketing Automation Specialist). You’ll be hands-on and data-driven, while providing strategic direction across all digital channels, automation, martech, and performance.

What you’ll do

• Leading Trilogy Care’s digital marketing strategy to drive qualified lead growth, new client acquisition, and improved ROAS
• Guiding, coaching, and elevating two direct reports, ensuring best practice while empowering them to own execution
• Overseeing paid media (Google Ads, Meta Ads) and working alongside the Digital Marketing Lead on budget allocation and optimisation
• Providing strategic direction for marketing automation, CRM integration, and nurture activity via Klaviyo
• Driving website and landing page optimisation to improve conversion rates
• Owning martech strategy and ensuring seamless integration of tools and platforms
• Reporting on digital performance, insights, and recommendations to the GM Marketing & Brand and executive leadership team

What you’ll bring

• Proven experience in leading or managing digital marketing strategy and campaigns at scale
• Hands-on expertise in Google Ads and Meta Ads, with strong data and analytics skills
• Experience with automation platforms (ideally Klaviyo) and CRM integrations
• Strong commercial mindset with a focus on ROAS, CAC, and conversion improvement
• Confidence in CRO, campaign optimisation, and digital performance reporting
• Leadership skills that balance guidance and coaching with respect for existing expertise
• A growth and innovation mindset suited to a scale-up environment

Why Trilogy Care

• Play a pivotal role in shaping Trilogy Care’s digital capability from the ground up
• Be part of a collaborative, ambitious team in a high-growth business
• Make a significant impact in a scale-up environment where your work directly drives business growth
• Enjoy an on-site culture with flexibility to balance work and life
• Expansive new King Street, Bowen Hills office with excellent facilities, close to public transport, cafes, restaurants and supermarkets
• Vibrant team culture with regular social events
• Opportunities for career mapping and career progression within the company
• Salary packaging to boost your take-home pay
• Access to Fitness Passport to support your health and wellbeing
• EAP support for you and your immediate family
• Employee discounts on groceries, fuel, utility bills, wellness and more

Unlock your Potential with Trilogy Care

Behind every hour of care we deliver is a smart, tech-enabled team rethinking how aged care operates. At Trilogy Care, we’re going beyond compliance and coordination – we’re applying AI, automation and operational design to deliver better client experiences and better employee ones. Every staff member has access to generative AI tools, training, and time to experiment – not just the Tech team! Whether you’re in finance, people & culture, growth, or support, you’ll be part of an industry-first AI movement where we reward ideas that improve care outcomes, safety, efficiency or team wellbeing.

Please note

To join our team, you’ll need to have full Australian work rights. As part of our standard recruitment process, we’ll also conduct a working rights check, police check and request professional references during onboarding.

We appreciate the interest of recruitment agencies but kindly ask that resumes not be submitted unless a prior agreement is in place. Trilogy Care will not accept responsibility for any fees related to unsolicited resumes.