Senior Digital Marketing Manager

Are you wanting to work for an organisation that values their people, invests in communities and has a commitment to our environment? Do you share a passion for maintaining a continual focus on Making a Difference with Real Care to customers and employees? If this sounds like you, then we have your next opportunity.

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At O’Brien, we’re redefining how customers engage with one of Australia’s most trusted brands. We’re seeking a Senior Digital Marketing Manager to lead our end‑to‑end digital strategy across paid, owned and earned channels - driving growth, lead generation and exceptional customer experiences.

This senior role leads the end‑to‑end digital ecosystem, spanning website experience, SEO, SEM, paid digital media including social, content, CRO, marketing automation, analytics and customer experience. It is responsible for shaping a future‑ready digital strategy that embeds AI, LLMs and emerging technologies to drive scalable growth, operational efficiency and commercial impact.

Acting as the digital subject matter expert, the role partners closely with IT, Operations, Marketing, Finance, Belron global teams and agency partners to deliver integrated, data‑led digital solutions across our customer segments.

What you’ll be responsible for

Digital Experience & Optimisation

• Lead continuous improvement of all O’Brien digital platforms with a mobile‑first, accessible and conversion‑optimised mindset
• Own the digital roadmap in partnership with the Belron eBusiness team
• Drive conversion through A/B and multivariate testing SEO Strategy

• Deliver a full technical, on‑page and off‑page SEO strategy
• Build structured data and AI‑ready content models
• Maintain and grow organic search visibility across all O’Brien divisions

Paid Media (SEM, Paid Social & Programmatic)

• Own and optimise SEM / PPC strategy using ongoing test‑and‑learn frameworks
• Oversee paid social, retargeting and programmatic activity to drive high‑quality demand
• Manage agency partners and ensure ROI‑led investment decisions

Content & AI / LLM‑Driven Strategy

• Develop content that supports customer decision‑making and removes friction across journeys
• Establish governance, guidelines and workflows for AI‑generated content
• Partner with IT and Marketing to implement LLM‑powered customer tools (e.g. chat assistants, guided troubleshooting)

Customer Experience & Journeys

• Map and optimise end‑to‑end digital customer journeys across consumer, insurance and B2B
• Lead experience design initiatives that reduce effort and increase satisfaction
• Partner with Operations and IT on booking flow optimisation and digital servicing
• Play a key leadership role in the Salesforce implementation, translating digital requirements into platform capability and driving adoption, training and change management

Social Media Strategy

• Develop an integrated social strategy that builds brand trust, preference and advocacy
• Oversee paid social execution through agency partners

Reporting, Analytics & Insights

• Lead digital performance reporting including dashboards, attribution, media spend, conversion metrics and forecasting
• Use analytics, predictive modelling and LLM insights to identify optimisation opportunities and behavioural trends

What you’ll bring

• Proven experience in a senior digital marketing leadership role within a complex, multi‑channel environment
• Deep expertise across SEO, SEM/PPC, paid media, CRO, analytics and CX
• Strong commercial mindset with experience driving growth, leads and conversion outcomes
• Hands‑on experience working with AI, LLMs, marketing automation and personalisation technologies
• Experience partnering with IT and Operations, ideally within enterprise or Salesforce environments
• Confident stakeholder leader with agency management experience
• A test‑and‑learn mindset and passion for delivering exceptional digital experiences

Why you’ll love working at O’Brien

• Be part of an iconic Australian brand undergoing digital  transformation
• Lead high‑impact initiatives across consumer, insurance and B2B markets
• Work with global teams through Belron, influencing international best practice
• Join a collaborative, values‑driven culture where your expertise shapes the future

Ready to lead the digital future of O’Brien Glass?

Apply now and bring your strategic digital expertise to a role where innovation, growth and customer experience come together.

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If you meet the above criteria and you’re seeking a rewarding career with a nationally recognised household brand, then we would love to hear from you. Apply Now!

At O'Brien®, we put our customer at the heart of everything that we do, serving more than 360,000 Customers each year, 24 hours a day, 7 days a week, 365 days a year. O'Brien is also part of Belron®, worldwide leader in vehicle glass repair, replacement and recalibration services, operating in 40 countries across 6 continents

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Agencies: O'Brien® does not accept unsolicited resumes or outreach from recruiting agencies. Absent a signed agreement and approval from O'Brien® to submit candidates to a specific requisition, we will not approve payment to any third party.