Social Media Coordinator- Kayla Itsines

The role

Kayla Itsines has tens of millions of followers. As her Social Media Coordinator, you’ll run her channels day-to-day; planning and publishing content, managing her community, tracking performance, and keeping everything moving at the pace her audience expects.

This isn’t a support role. You’ll have real ownership over what goes out and how the brand shows up online- and your work will be seen by millions of people, every single day.

What you’ll do

• Keep the content calendar running and aligned to campaigns, launches, and partnerships.
• Publish daily across Instagram, TikTok, YouTube, and Meta, and really care about the details.
• Write captions that earn engagement, not just fill the box.
• Shoot, create, and edit content where needed, including real-time posting at events and getting on camera when required.
• Edit short-form video with a good eye for pacing and what’s trending on each platform.
• Be in the comments and DMs every day, responding in a tone that feels warm and genuinely Kayla.
• Chase approvals, wrangle deadlines, and coordinate with creative teams, editors, and videographers.
• Track performance weekly and bring recommendations, not just numbers.
• Spot trends and platform changes early and bring them to the team before they’re obvious.
• Collaborate with Creative, Brand, Partnerships, Marketing, and Production teams.
• Manager content shoots and behind-the-scenes logistics as required.

What we’re looking for

• 2+ years in social media coordination or content creation, in a fast-moving environment.
• Real, hands-on knowledge of Instagram, TikTok, YouTube, and Meta; you know what’s performing right now, not what was trending six months ago.
• Experience editing social-first video; you understand pacing, hooks, and what makes people stop scrolling.
• Strong writing skills and the ability to match a brand voice without needing a brief.
• Great organisation: you’re the person who never drops the ball.
• You flag problems before they happen and come with solutions, not just questions.
• Experience working closely with talent.

Bonus points

• You’ve worked on a personal brand or creator account before.
• You’re across scheduling and analytics tools like Sprout, Later, or Planoly.
• You can edit photos or you’re handy with Canva.
• You genuinely love health, fitness, and women’s wellness.
• You’ve worked in an agency or in-house at a brand doing things at scale.

About Sweat

Sweat is a global fitness platform built for women, by women. From a single workout program in Adelaide, we’ve grown into a community of tens of millions of members across 145 countries……and we’re still just getting started. Benefits of being a part of the Sweat team include;

• The opportunity to join the high performing Sweat team, full of amazing people who are incredible at not just what they do, but also how they do it.
• A culture of ongoing learning, including a personal Professional Development budget for you to choose how to spend.
• A supportive ‘Bumps and Babies’ parental leave program, with generous leave provisions, a phased return to work and a ‘Super Booster’ payment on your return.
• A safe and inclusive workplace where you can be your true, authentic self. 

To Apply

• Apply via Seek with your resume and a short cover letter outlining why this role excites you. We’d also love to see examples of social content you’ve worked on.
• Applications close Tuesday 2 June, though we may progress candidates earlier.
• Sweat is a diverse and inclusive employer. Please let us know if you require any adjustments to support your application.