Test – Digital Marketing Specialist

Summary:

We are seeking a motivated Digital Marketing Specialist to join our retail team in Sydney. This permanent, full-time role is essential for driving our online marketing strategies and enhancing our brand presence in the digital landscape. The successful candidate will play a key role in executing campaigns that engage customers and boost sales, contributing significantly to our overall business objectives.

Responsibilities:

• Develop and implement digital marketing strategies to increase online visibility and drive traffic to the website.
• Manage and optimise social media accounts, ensuring consistent brand messaging across platforms.
• Conduct market research to identify trends and insights, adjusting strategies accordingly.
• Analyse campaign performance metrics and prepare reports to inform future marketing efforts.
• Collaborate with cross-functional teams to create engaging content that resonates with target audiences.
• Assist in the management of email marketing campaigns, including segmentation and A/B testing.
• Stay updated on industry trends and best practices to ensure the company remains competitive.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 2 years of experience in digital marketing, preferably within the retail sector.
• Strong understanding of SEO, PPC, and social media marketing.
• Proficient in using analytics tools such as Google Analytics and social media insights.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong organisational skills and attention to detail.