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Transformation Manager - B2B eCommerce

Asahi
Full-time
On-site
Melbourne, Australia
Digital Marketing

 

Your Impact

 

You will lead the eCommerce workstream for our B2B customer portal, driving strategic initiatives that accelerate revenue growth and elevate customer experience at Asahi Beverages. Reporting to the Senior Manager – Customer Portal, you will play a pivotal role in working closely with our Commercial directors and customers to drive the execution and shape and scale our digital ecosystem through data-driven insights, innovative technologies, and commercially focused strategies.

 

You will sit in the CX Customer Transformation team partnering closely with a dedicated UX Designer and CX Specialist, and collaborating with Digital Delivery teams, you will translate vision into action—delivering seamless, high-performing digital experiences that create measurable business impact and long-term value for our customers and the organisation.

 

Fixed term contract to November 2027 with possibility for extension based on business needs

 

  • Lead the B2B eCommerce workstream, defining scope, prioritising features, and driving end-to-end delivery.
  • Partner with UX, CX, Data, and Digital teams to enhance online experiences and unlock incremental eCommerce commercial growth and value.
  • Design and deliver revenue-generating features tailored to B2B FMCG customers.
  • Leverage data and analytics to enable personalisation and support revenue growth initiatives.
  • Identify and optimise platform capabilities, including SAP Commerce Cloud and Salesforce (Sales, Service, and Marketing Cloud).
  • Conduct commercial analysis to inform strategy and prioritisation.
  • Lead stakeholder engagement and change management to drive successful adoption.
  • Track performance against KPIs and report measurable impact to executive leadership.

 

About You

 

  • Bachelor’s degree in Business, Marketing, Technology, or related field.
  • Proven experience as a Product Owner or Transformation Manager in digital revenue optimisation.
  • Strong commercial acumen in B2B eCommerce, ideally within FMCG.
  • Demonstrated success working cross-functionally in complex, fast-paced environments.
  • Excellent communication and presentation skills, with confidence engaging senior stakeholders.
  • High accountability, ownership mindset, and passion for delivering measurable impact.
  • Experience with data-driven personalisation and revenue growth initiatives advantageous.
  • Experience with SAP Commerce Cloud preferred.

 

Why Asahi Beverages?

 

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.



We are a Circle Back Initiative employer and commit to responding to all applicants.